Drive deep analysis of digital performance metrics and user behavior to identify opportunities, diagnose issues, and inform data-driven decisions across the full customer journey.
Build and maintain analytical frameworks, dashboards, and experiments while partnering with Product, Business, Marketing, and Engineering to shape and optimize growth, engagement, and retention strategies.
• Establish, track, and analyze key digital performance metrics (DAU, MAU, retention, conversion, churn, revenue) to generate actionable insights and influence data-driven decision-making across digital channels.
• Build advanced analytics, tracking frameworks, dashboards and monitoring systems to manage the top, middle, and bottom of the funnel, working closely with Product, Marketing, and Engineering teams.
• Conduct deep-dive business analysis to identify growth opportunities, diagnose performance gaps, evaluate customer behavior trends, and recommend strategic interventions.
• Design and execute high-impact strategies to drive customer acquisition, engagement, and retention across the bank’s digital platforms, ensuring strong alignment with business goals.
• Collaborate closely with Product teams to align growth initiatives with the product roadmap, including loyalty programs, referral systems, feature enhancements, and customer lifecycle optimization.
• Lead A/B testing and experimentation programs to optimize user journeys, onboarding funnels, landing pages, creative assets, and monetization strategies.
• Partner with Marketing to design, forecast, and execute targeted user acquisition campaigns, improving ROI and reducing CAC through continuous performance analysis and iteration.
• Develop business cases, financial models, and impact assessments to support prioritization of new features, market opportunities, and digital investments.
• Leverage customer segmentation, cohort analysis, and predictive modeling to improve personalization, increase lifetime value (LTV), and reduce churn.
• Optimize end-to-end digital performance by continuously evaluating KPIs, diagnosing issues, recommending improvements, and supporting execution across cross-functional teams.
• Bachelor's degree in Computer Science, Data Science, Statistics or a related field.
• Minimum 5-7 years of experience in business analysis, digital channels growth or performance management role in a fast-paced tech environment.
Job Locations:
Head Office
About MMBL:
Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion.
MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
Why Join MMBL ?
This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.