• What is Manager – Digital Marketing & Research - MMBL?
  • The Manager – Digital Marketing & Research is responsible for developing and executing digital marketing strategies that enhance brand visibility, customer engagement, and business growth. The role also leads market research initiatives to generate customer insights, evaluate market trends, assess campaign effectiveness, and support strategic business decisions through data-driven recommendations.
• What Manager – Digital Marketing & Research - MMBL does?
  • Digital Marketing
  • • Develop and implement digital marketing strategies aligned with organizational objectives.
  • • Manage digital campaigns across social media platforms, search engines, websites, email marketing, and online advertising.
  • • Plan and execute paid media campaigns to maximize reach, engagement, and conversions.
  • • Oversee content planning, digital calendars, and campaign execution across all digital channels.
  • • Optimize website performance, SEO, SEM, and user experience to improve online visibility.
  • • Monitor digital analytics and campaign performance using relevant tools and prepare performance reports with actionable recommendations.
  • • Coordinate with creative agencies, media partners, and internal stakeholders for campaign execution.
  • • Ensure consistency of brand messaging across all digital platforms.
  • Market Research & Customer Insights
  • • Design and conduct qualitative and quantitative market research studies.
  • • Analyze customer behavior, market trends, competitor activities, and industry developments.
  • • Conduct customer satisfaction surveys, brand perception studies, and product research.
  • • Generate actionable insights to support product development, marketing strategies, and customer experience initiatives.
  • • Monitor digital trends, emerging technologies, and consumer preferences to identify growth opportunities.
  • Performance & Analytics
  • • Develop dashboards to monitor campaign performance and key marketing metrics.
  • • Measure ROI of marketing campaigns and recommend optimization strategies.
  • • Track website traffic, customer engagement, lead generation, and digital conversion metrics.
  • • Prepare regular reports and presentations for senior management.
  • Stakeholder Management
  • • Collaborate with Product, Sales, Digital Banking, Customer Experience, Compliance, and IT teams to deliver integrated marketing initiatives.
  • • Manage relationships with digital agencies, research firms, media partners, and technology vendors.
  • • Ensure all marketing activities comply with regulatory requirements and organizational policies.
  • • Any other task assigned
• What are we looking for and what does it require to be Manager – Digital Marketing & Research - MMBL?
  • Required Qualification & Experience:
  • • Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.
  • • Master's degree or MBA will be preferred.
  • Experience
  • • 5–8 years of experience in Digital Marketing, Brand Management, Marketing Analytics, or Market Research.
  • • Experience in banking, financial services, fintech, or telecommunications will be an advantage.
  • Essential Skills
  • • Digital Marketing Strategy
  • • Market Research Methodologies
  • • Consumer Behavior Analysis
  • • Campaign Performance Measurement
  • • Data Analytics and Reporting
  • • Budget Management
  • • Vendor and Agency Management
  • • Presentation and Communication Skills
  • • Project Management

• Head Office

Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.