Drive digital channel performance by analyzing KPIs, customer journeys, and business data to generate actionable insights that improve acquisition, engagement, retention, conversion, and revenue.
• Monitor and analyze key digital channel performance metrics (Customer Acquisition, Activations, Engagement, Deposits, Transactions and Revenue) to identify trends and improvement opportunities.
• Develop, maintain and enhance dashboards, reports and tracking frameworks to provide timely insights into digital channel performance and customer behavior.
• Perform funnel analysis across customer journeys to identify drop-off points and recommend data-driven improvements to increase conversion and engagement.
• Conduct business analysis to evaluate product performance, customer behavior, campaign effectiveness and channel utilization, providing actionable recommendations to stakeholders.
• Support the planning, execution and measurement of digital growth initiatives, for customer acquisition, engagement, retention, referral and loyalty programs.
• Collaborate with Product, Marketing, Technology, and Data teams to define KPIs, tracking requirements, and reporting mechanisms for new features, campaigns, and product launches.
• Prepare business cases, impact assessments and analytical reports to support product enhancements, feature prioritization and business decisions.
• Ensure the accuracy, consistency, and integrity of digital performance data and reports while promoting data-driven decision-making across the Digital Channels function.
• Bachelor's degree in Computer Science, Data Science, Statistics or a related field.
• Minimum 1-3 years of experience in business analysis, digital channels growth or performance management role in a fast-paced tech environment.
• Hands-on with processing large data sets using Excel, Power BI, SQL and other data querying techniques.
• Proficiency in tools like Google Analytics, Firebase, CleverTap, Adjust, App Annie etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Creative thinker with a problem-solving mindset.
• Experience working on Banking or FinTech products with a passion for the financial technology space.
• Basic knowledge of programming languages such as Python or R for data analysis and automation.
• Experience of working in an Agile environment.
Job Locations:
Head Office
About MMBL:
Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion.
MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
Why Join MMBL ?
This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.