This role is part of the Talent & Culture function and is responsible for executing employer branding, employee engagement, and communication initiatives that strengthen Mobilink Bank's employer brand and employee experience. The individual will support the implementation of the Employee Value Proposition (EVP), manage digital employer branding platforms, develop engaging content, coordinate branding campaigns and events, and contribute to external employer recognition initiatives while collaborating with cross-functional teams across the organization.
• Execute employer branding initiatives aligned with the Talent & Culture strategy and annual engagement calendar.
• Support the activation of the Employee Value Proposition (EVP) across internal and external employee touchpoints.
• Manage and grow Mobilink Bank's employer brand presence on LinkedIn, Career Website, Glassdoor, and other digital platforms.
• Create engaging employer branding content including employee success stories, leadership spotlights, culture campaigns, blogs, videos, newsletters, and social media content.
• Coordinate employer branding campaigns to strengthen talent attraction and employee advocacy.
• Plan and execute employer branding activities including leadership talks, podcasts, knowledge-sharing sessions, campus engagement, and recruitment events.
• Support employee engagement initiatives by developing communication materials, branding assets, and promotional campaigns.
• Coordinate CSR and volunteer communication campaigns to showcase the Bank's social impact and employee participation.
• Prepare submissions and supporting documentation for employer awards, certifications, and external recognition programs.
• Coordinate with Marketing, Corporate Communications, Digital, and other internal stakeholders to ensure consistent employer branding across all communication channels.
• Monitor employer branding performance through digital analytics and prepare periodic reports and dashboards.
• Maintain employer branding assets, content libraries, and communication calendars to ensure timely execution of planned initiatives.
• Conduct market research and benchmark employer branding trends and best practices to recommend continuous improvements.
• Bachelor's degree in Human Resources, Marketing, Communications, Business Administration, Media Studies, or a related discipline from a recognized university.
• 1–3 years of experience in Employer Branding, Employee Engagement, Human Resources, Marketing, Corporate Communications, or Talent Acquisition.
• Experience in managing social media platforms and digital communication channels.
• Strong writing, editing, and storytelling skills with the ability to develop engaging content.
• Experience in coordinating events, campaigns, and employee engagement initiatives.
• Strong interpersonal skills with the ability to work collaboratively across multiple departments.
• Ability to manage multiple assignments simultaneously while meeting deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail and execution excellence.
• Statements in this document are intended to reflect, in general, the role and responsibilities of the position but are not to be interpreted as totally inclusive.
Job Locations:
Head Office
About MMBL:
Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion.
MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
Why Join MMBL ?
This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.